What Are The Best Tricks For Mobile Optimization?
Mobile customers are harder to acquire and retain than other types of customers. Online retailers employ a variety of tricks to attract and keep them. There are times, however, when those treats turn out to be sour grapes wrapped up in a pretty package. Here’s What Are The Best Tricks For Mobile Optimization?.
This holiday season will be a critical test of mobile users’ patience and retail performance, as statistics show that 65 per cent of mobile users prefer a download speed under 4 seconds. Preparing for the upcoming holidays can be made more accessible by implementing critical best practices.
Optimizing mobile websites is more accessible with data URIs, which reduce HTTP requests and round trips, thus making load and response times faster. A data URI embeds images directly within HTML documents, eliminating the need for further retrieval and downloading files from the server. Increasing the HTML base size eliminates latency and the chances of sales being slowed down by “chatty” delays.
A redirect helps channel visitors to a mobile landing page from the leading site of a page (and is often misused). This trick is used daily, but if not monitored and implemented correctly, it can lead to connecting times slower. Businesses can shave seconds off load times by simply optimizing their sites for the mobile web instead of redirecting customers to a homepage. Your shoppers can quickly orient themselves to your “must-have” sale items during the holiday season.
The less, the better. Research published in August revealed that Petsmart reduced its mobile homepage load time by 1.56 seconds by reducing the number of kilobytes required to load the page by half within a week. No matter the season, you should use this essential best practice for your website.
Establish a high standard. Measuring performance is the most important thing you can do to improve your mobile web strategy over the holiday season. You can establish a baseline for your average site load time by monitoring your site consistently, similar to what you would experience if users access your site from actual carriers. Examine the performance distribution after the holiday season using the data you collected. When you discover what you find, it may feel like walking through a haunted house! You can only improve performance by identifying performance opportunities with actionable data.
In today’s fast-paced world, any mobile commerce site must create a positive user shopping experience. The best strategy for keeping existing and potential customers happy is to monitor performance consistently and continually optimize for the mobile web.